Kiss My Dallas: The Shirt That Went Around the World
How a Bullzerk tee ended up on one of the world's biggest soccer stars — and why Dallas showed the world exactly who it is.
During the 2026 FIFA World Cup, the world came to Dallas. Hundreds of thousands of fans from every corner of the globe flooded into North Texas to watch the greatest soccer tournament on earth. They came for the matches. They stayed for the brisket. And at least one of them left with a Bullzerk shirt.
Erling Haaland — the Norwegian striker and one of the most recognizable athletes on the planet — was spotted at Wild Bill's Western Store in Dallas, Texas, where he picked up one of our designs. Wild Bill's is a valued Bullzerk friend and one of the best places in Dallas to find some of our most iconic designs. Someone snapped a photo. The internet did the rest.
Within hours, the image was circulating across social media in Norway, England, Germany, Brazil, and beyond. Sports accounts shared it. Fan pages went wild. International outlets picked it up. A shirt made in Dallas, for people who love Dallas, was suddenly being seen by millions of people who had never heard of Bullzerk — but were very curious.
Dallas Showed Up
There's something deeply satisfying about this moment for anyone who calls North Texas home. The world came here for the World Cup, and Dallas didn't try to be something it wasn't. No pretense. No performance. Just Texas, doing Texas — and apparently, that's exactly what people wanted to see.
Wild Bill's Western Store has been a Dallas institution for decades. It's the kind of place that doesn't need to explain itself. You walk in, you get it. And on that day, one of the world's best soccer players walked in, looked around, and walked out with a piece of Dallas on his back.
The Shirt
The design Haaland was spotted wearing is our Y'all Can Kiss My Dallas T-Shirt — one of our most unapologetically Dallas pieces. Bold, direct, and not interested in your opinion. It's the kind of shirt that makes sense the moment you put it on, and apparently that translates across languages.
Shop the Y'all Can Kiss My Dallas T-Shirt →
What Happened Next
The photo spread fast. Fans in Oslo recognized it. Supporters in Manchester shared it. Soccer accounts with millions of followers posted it without knowing anything about Bullzerk — just that the image was funny, unexpected, and very, very Texas.
That's the thing about genuine moments. You can't manufacture them. You can't buy that kind of reach. It just happens — usually when you're busy making something real.
Get the Shirt That Went Around the World
If you want the shirt, it's right here. Same design. Same Dallas energy. No Norwegian striker required — though we wouldn't say no.
Shop the Y'all Can Kiss My Dallas T-Shirt →
Bullzerk is a Dallas-based apparel and gift brand. Our stuff is made for people who love Texas and aren't shy about it. Find us online and at select retailers across the Dallas area.