Central Pitch is Dallas’ premier global football epicenter in downtown Dallas that offer one of kind experiences for locals and visitors to the city.   With different immersive activations like on-site product customization, retail, and photo moments - this hub is where global football culture collides with the bold spirit of the city during the 2026 World Cup. 

 Located in the heart of downtown, this 4,200-square-foot destination is built for nonstop foot traffic, blending live events, brand activations, and hands-on customization into one unforgettable environment that draws thousands of fans, tourists, and locals daily. 

 From custom soccer jersey, caps, hoodies and t-shirt creation with limited-edition merch drops to interactive sponsor experiences and social-first moments, Central Pitch transforms every visitor into a participant, not just a spectator. 

With sponsor and product partners like Olipop, Starter, Umbro, GLD, Nebraska Furniture Mart, Goodwipes and Bullzerk.

 Beyond match days, Central Pitch evolves into a flexible venue, revenue-generating powerhouse—available for private events, brand takeovers, team parties, and corporate experiences, all powered by live, on-site merch customization that allows businesses, teams, and organizations to create one-of-a-kind products in real time.

Central Pitch
1412 Main Street
Dallas, Texas

Hours: 11:00am- 7:pm Daily