Central Pitch — Dallas' Global Football Epicenter

About Central Pitch

Central Pitch is Dallas' premier global football epicenter in downtown Dallas that offers one-of-a-kind experiences for locals and visitors to the city. With different immersive activations like on-site product customization, retail, and photo moments — this hub is where global football culture collides with the bold spirit of the city during the 2026 international football tournament.

What to Expect

Located in the heart of downtown, this 4,200-square-foot destination is built for nonstop foot traffic, blending live events, brand activations, and hands-on customization into one unforgettable environment that draws thousands of fans, tourists, and locals daily.

From custom soccer jerseys, caps, hoodies, and t-shirt creation with limited-edition merch drops to interactive sponsor experiences and social-first moments, Central Pitch transforms every visitor into a participant, not just a spectator.

Our Partners

With sponsor and product partners like Olipop, Starter, Umbro, GLD, NFM, Goodwipes, and Bullzerk.

Private Events

Beyond match days, Central Pitch evolves into a flexible venue and revenue-generating powerhouse — available for private events, brand takeovers, team parties, and corporate experiences, all powered by live, on-site merch customization that allows businesses, teams, and organizations to create one-of-a-kind products in real time.

Location & Hours

Central Pitch
1412 Main Street
Dallas, Texas

Hours: 11:00am – 7:00pm Daily
Open through July 19, 2026